Tathagata Sarkar Product & Systems Design

Craft, selected executions

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Craft

Execution, sorted by output. The case studies argue the thinking. This is the volume behind it: the adaptations, the resizes, the standees and the renders that campaigns actually consist of.

01 Social 15 pieces

Always-on and moment marketing across brand calendars

02 Motion 11 pieces
Polycab: Onam
Polycab: A new dawn
Polycab: World Environment Day
Polycab: ICC World Cup, one month to go
Polycab: ICC World Cup, Men in Blue
Polycab: ICC World Cup, Howzzat
HDFC Bank: Friday Treats
Reliance Smart Bazaar, recipes
Forbes: Valentine’s Day
Standard Chartered: Onam
Reliance Smart Bazaar: Summer of Savings
03 Digital Banners 8 pieces

Display and dynamic creative, built to resize

04 Print & Poster 5 pieces

Press ads, posters and long-form layouts

05 3D & CGI 10 pieces

Product visualisation and CGI key visuals

The St. Regis Mumbai, invitation
ICC World Cup 2023
3D render study
3D render study
06 OOH & Standees 10 pieces

Out-of-home, retail standees and environmental