Tathagata Sarkar Product & Systems Design

Project archive

Archive

All of it, 2022–2026. Product systems, campaign work made inside agencies, moment marketing and the occasional thing nobody asked for.

011 results
ID Project Discipline Client Year
TS_112 Fleet - Reliable scheduled stops for mobile kitchensA Zomato-integrated service concept connecting customer promises to live operator truth. Product Strategy · Service Design · 2.5 min read Self-initiated 2026 TS_110 Clario - Rights verification before creative automationExpected to move rights conflicts upstream of production rather than into it. Product Strategy · UX · Rights Infrastructure · 2.5 min read Self-initiated 2026 TS_109 adidas × HYROX World Cup: Adizero Dropset Pro CampaignLaunch campaign carried across digital, print and retail. Campaign · Digital · Print · 1 min read adidas Europe 2026 TS_108 adidas × FIFA World Cup 26: Gift cardConcept and 3D for a gift card released across EU markets. Concept · Design · 3D · 1.5 min read adidas Europe 2026 TS_107 adidas × Copenhagen Half Marathon: Adizero EVO SL out-of-homeOne photograph carried across metro doors, a scaffold wrap and DOOH. OOH · DOOH · Adaptation · 1.5 min read adidas Europe 2025 TS_106 Aquaguard Slimtech: Eureka Forbes product launchCGI-led product launch. The range is still on sale. Product Launch · CGI · OOH · 1 min read Eureka Forbes 2024 TS_105 HDFC Bank: Social and printRegulated messaging that still has to stop a scroll. Social · Print · Moment Marketing · 1 min read HDFC Bank 2024 TS_104 Amazon Fresh: Nahi Toh Mehenga PadegaPrice-led campaign built for a feed, renewed for a second edition. Campaign · Social · Banners · 1 min read Amazon Fresh 2024 TS_103 Amazon Fashion: Har Pal FashionableAlways-on system feeding social, display and digital. Campaign · Social · Digital · 1 min read Amazon Fashion 2024 TS_102 Polycab: Moment marketing seriesA year of moment marketing: topical on the day, unmistakably the brand. Social · Moment Marketing · 1 min read Polycab 2023 TS_101 Portfolio 2022: Self-initiatedSelf-initiated, at the point of moving from graphic design into advertising. Editorial · Self-initiated · 1 min read Self-initiated 2022

Every project has its own page, numbered and ordered by when the work was made: TS_112 most recent, TS_101 oldest.