Aquaguard Slimtech
Eureka Forbes product launch
A product launch for Eureka Forbes' Aquaguard Slimtech, a purifier whose entire proposition is that it takes up less wall. The problem was making smaller feel like an upgrade rather than a compromise.
Client
Eureka Forbes
My role
Design and CGI: product visualisation, key visual and rollout across social and out-of-home.
Tools
Photoshop, Illustrator, After Effects
Collaborators
Sole author on Behance
Source
02: The brief
Water purifiers are sold on specifications: stages of filtration, litres per hour, storage. Slimtech's advantage was physical, which meant the campaign had to be shown rather than claimed.
Category convention is a spec list next to a product cut-out. Following it would have buried the one thing that made this launch different.
03: Approach
Lead with the object. CGI renders let the form do the arguing. The silhouette carries the message before a word is read, and the same asset re-lights and re-angles for every placement instead of being re-shot. Type stays deliberately quiet so the product outline reads first at thumbnail size.
04: Impact
Category convention is a spec list beside a product cut-out. Leading with CGI instead let the silhouette carry the proposition before a word is read, and produced a master asset that re-lights and re-angles for every placement, social, out-of-home and retail, rather than being re-shot for each.
Senior Integrated Designer
Tathagata Sarkar
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