HDFC Bank
Social and print
Social and print for HDFC Bank, where every execution carries a regulated message and still has to stop a scroll.
Client
HDFC Bank
My role
Design and artwork across social and print.
Tools
Photoshop, Illustrator
Collaborators
Sole author on Behance
Source
Presentation mockups. The artwork is the delivered artwork.
03: The brief
Financial services design is a negotiation with mandatory copy. Disclaimers, rates and compliance lines are not optional and not small.
The work is making that content sit inside a composition instead of being bolted onto the bottom of one.
04: Approach
Design around the constraint rather than against it. Fixed zones for mandatory copy mean legal text has a home from the first layout instead of arriving late and breaking the hierarchy. What is left is a clear space for one message, which is all a banking asset gets anyway.
05: Impact
Financial services carry mandatory copy, regulated claims and a brand book that does not bend. The work had to move at moment-marketing speed inside those limits: social, print and reactive posts produced to a template discipline that kept compliance intact while still turning around in hours.
Senior Integrated Designer
Tathagata Sarkar
FCB Kinnect
Amazon Fresh TS_104 · 2024 →