Portfolio 2022
Self-initiated
A self-initiated portfolio built in 2022, at the point of moving from graphic design into advertising.
Client
Self-initiated
My role
Everything: concept, design, layout and production.
Tools
Photoshop, Illustrator, InDesign
Collaborators
Sole author
Source
02: The brief
Made while completing the postgraduate at École intuit.lab and moving from studio graphic design toward advertising.
The task was arguing for a shift in discipline using work that mostly predated it.
03: Approach
Sequence over selection. The order builds from craft toward campaign thinking so the reader arrives at the conclusion themselves rather than being told it in a cover letter.
04: Impact
The book that got the work seen: a self-initiated edit built to argue for craft and sequencing rather than volume, and the piece that opened the door to agency campaign work.
Senior Visualizer
Tathagata Sarkar
Self-initiated
adidas × HYROX World Cup TS_109 · 2026 →